When you go out, nothing saves you from a hangover like carbs. Introducing the PretzCell: a phone case that holds Applebee’s Brew Pub Pretzels.
We launched on Austin’s 6th Street with a food truck. We handed out free pretzels, then went nationwide with a giveaway.
We launched on Austin’s 6th Street with a food truck. We handed out free pretzels, then went nationwide with a giveaway.
The activation
The online giveaway
Copywriter: Caroline Skou
Designers: Nuno Salvaterra, Nicole Lee